You know you need a better LinkedIn presence, but you don't really know how.
You’ve been putting it off and now you’re motivated to get it done and enjoy the benefits everyone’s talking about.
→ How do I talk about myself and what I do
→ How do I help people see the importance of my work?
→ How do I make sure people know about me and the great work I do?
The world's most trusted social platform is LinkedIn and you want to be part of it!
– Introducing –
The most comprehensive guide to building a strong LinkedIn profile
This is for you
if you want to use LinkedIn to create a personal brand and position yourself as an expert in your field.
An online course guiding you to take your LinkedIn profile from blah to magnetic!
Establish your personal brand using LinkedIn so you can become in demand in your career or business.
Kristen Dyck guides you to:
- Create a personal brand that people can find easily online
- Build a LinkedIn presence you can be proud of
- Tap into the opportunities available to you so that you future proof your career and have stronger negotiating power
Whether you are actively job searching, or want to leverage LinkedIn for future opportunities – Opportunity Magnet is for you!
Meet your instructor!
Kristen Dyck has been building top personal brands since 2016.
Kristen brings insights from her experience working with the world’s biggest brands: Coca-Cola, Powerade and glaceau vitaminwater. Her personal branding clients go on to become thought leaders, members of the C-suite, and receive industry awards.
Because of the results she creates for people on LinkedIn, she gets hired to redo LinkedIn profiles for people in energy, sales, consumer packaged goods, banking, social impact, accounting, engineering, interior design and many other professions and industries.
Keep reading for all the details!
This is for you if
you do great work and want more people to know about it.
You want to be headhunted or recruited
You are client facing and want to build trust quickly
- You want to leverage your personal brand to grow your business
- You believe in the company you work for and want people to learn about it
✨Remember, a goal without a plan is just a wish.
In this course, Kristen Dyck teaches you how to establish your LinkedIn presence so that you have a strong personal brand and are seen as a leader in your industry.
Here's what we'll cover
Get the inside-scoop on your LinkedIn settings and how to configure them so that they work for you (not against you)
Understand how the placement of certain words in your profile impacts how often you show up in searches done by recruiters, clients, customers, event producers and hiring managers.
The order you should complete your profile in (because certain sections should be done together!)
Understand which areas of your work history are most relevant to you now.
You've got this!
And I'm here to help you the whole way through.
Opportunity Magnet is an online course teaching you how to attract clients, recruiters and industry leaders to your profile so that opportunities come to you! It is structured so that you have a solid personal brand after you complete the course.
This course is packed with LinkedIn strategies and information so that you can complete your profile with confidence!
It includes everything you need to know about the important 2020 and 2021 LinkedIn changes (and will be updated regularly as LinkedIn changes roll out).
WHAT WE'LL COVER:
Module 1 Personal branding and goals
Module 2 Your audience
Module 3 Measure your progress and results
Module 4 Platform navigation + LinkedIn settings guide
Shape how people see you
Module 1 Your brand on LinkedIn
Module 2 The Intro section
Module 3 All about the Headline
Module 4 Understanding keywords
Module 5 How to write your Headline
Presenting your potential
Module 1 How to present your potential
Modules 2 - 6 The About section
Module 7 About section template
Module 8 The Skills section
Making your past experience do the work
Module 1 You’ve done the work
Module 2 Professional experience
Module 3 Volunteer experience
Module 4 Education
Demonstrate your brand
Module 1 How to demonstrate your brand
Module 2 The Recommendations section
Module 3 The Accomplishments section
Module 4 The Interests section
Module 5 The Featured section
Module 1 Why visual matter on LinkedIn
Module 2 Your profile picture
Module 3 The cover image
Launch your brand on LinkedIn
Module 1 Launch your brand on LinkedIn
Module 2 Profile scan
Module 3 Adjust your settings
Module 4 Plan your review
"THIS SOUNDS GREAT BUT I'VE GOT QUESTIONS!"
KEEP READING, WE'VE GOT ANSWERS!
I need my profile looking good ASAP. How long will I wait for access to the material?
I'm busy, will I have time for this?
I’m not looking for a job - why would I spend time on my profile?
What if my boss thinks I'm looking for a job?
Do I need to be perfect on LinkedIn?
Get excited, because very soon you'll have:
A complete profile
that's searchable so hiring managers & clients can find you
A personal brand on LinkedIn
so that you're available to the world of opportunities available to you
that your profile is making you look like the polished, professional you are
"I didn’t know any of this existed before this module so it was super helpful and extremely easy to navigate with your instructions."
"This section is skipped by many people but for those that have it, it can really give you that edge when done properly."
Opportunity Magnet Gives You All the Tools You Need To Build a Successful LinkedIn Profile & Personal Brand
🎥 On-demand videos you can watch when you want and revisit anytime
📓 Workbook (both printable and fillable PDFs available)
📈 A measurement tool to help you keep track of your results and opportunities
🕐 You have 24/7 access to the 7+ modules & resources