Asking the Hard Questions and The Power of Direct FeedbackFeb 24, 2020
So I did something a little scary and I asked on LinkedIn and Twitter (arguably the most risky of all social networks): what are your TOP reasons not to have a personal brand. I’m promoting two events and I’m asking people to give reasons not to attend. I had second thoughts... but I really need to know.
I know what kept me from having a personal brand back in the day. I’ve been assuming it’s the same reasons for other people taking their time to develop their brand.
So, am I crazy? Am I self sabotaging? Why would I ask people to list reason after reason why they shouldn’t come to my event? Why they shouldn’t work with me, follow me and read my posts?
Well, I realized that I need to know the answer. I learned a long time ago about the power of direct feedback. In fact, it’s central to my personal brand story.
I spend a lot of time explaining and writing about allllllll the reasons you should have a personal brand (Why you need it and, how it will benefit you and the people around you).
The more I learn about personal branding and do it for myself and my clients, the more reasons I have to continue with it. So, why isn’t everyone doing it? I’m truly puzzled by this sometimes.
Knowing I don’t know the answer tells me that I need to understand people better. I’ve been making assumptions about why people don’t jump in with both feet. I’m assuming the reasons they don’t want a personal brand are the same reasons I didn’t in the past, and I’m writing and talking to people with that in mind.
So, what held me back from developing my personal brand and what are the other reasons. Are they good reasons or are they misconceptions? That’s what I’m going to unpack over the next few blogs. One of the biggest themes that came up in the responses was fear. The fear of doing it wrong, the fear of being seen as bragging, fear of being vulnerable. It’s really helpful for me to understand this, and if you feel the same way as some of the people who answered my questions, it may be helpful for you too. So stay tuned for deep dives into the theme of fear and more.
For today I want to point out the irony in all of this.
One of the biggest - and most important things - that people don’t realize about personal branding is that it’s not really about you as the individual. You, the person with the personal brand. It’s about the people you interact with. In that sense, the name “personal brand” is misleading in a lot of ways. It is personal in the sense that it’s about you, it’s true to who you are.
It’s not about you though. It’s showing other people you’re what THEY need. This means, you have to understand them and where they’re at. What are their challenges? What are their fears? What are their goals? Then, it’s about sharing how you can help them reach the goal or overcome the challenge. I hope that understanding this takes some of the fear away!
So, let me ask you: what are your thoughts on personal branding? Why wouldn’t you want to develop yours? Let me know in the comments below!
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