The Top 3 Reasons Why Personal Branding is Crucial in 2021

career development entrepreneurship personal branding women and work Jan 05, 2021

Why now? Out of all the other years, why is right now so crucial? Why can you not wait any longer? 

 1. Security. 

Now more than ever. You want to make sure that your job and career is secure and a personal brand does that. In fact, Natalie Ellis, the founder of bossbabe said recently that “personal branding gives you security and stability, no matter what's going on in the world.” Who doesn't want that right now? 

Personal branding gives you security because you are able to effectively communicate your value. When people understand your value and your potential for even greater value or impact, it’s much more difficult for them to find a reason to let you go. 

And in the event that you find yourself looking for a job, your personal brand, or your reputation opens doors for you. If people know you or know of you they’re much more likely to take your call. For this reason, your personal brand gives you access to the hidden job market (jobs that aren’t advertised publicly). This is hugely important considering that 80% of jobs that are available are hidden, and are not advertised to the public eye (Source: Carleton University).  

 2. The power of being online.

Being online isn't the only place that your personal brand exists, but it's a very important place, especially now. Since COVID-19, internet usage has increased. Online is the ONLY place recruiters and employers can find you and connect with you about opportunities. Being invisible online will hold you back from opportunities now more than ever! 

Having a personal brand means that people will find you online more easily and they’ll be impressed by what they see. You’ll also spend more time connecting with people when you’re not worrying about what to post (because you’ll know which topics are part of your brand).

One of the best things you can do online right now is connect with and grow your network. Which brings us to reason number 3.

3. Your network is your lifeline.

Networking is critical at the best of times and in tough times it can be your lifeline. You want to be able to pick up the phone and call, text or email someone in your network if you need help. 

For many of us our jobs have changed or the responsibilities of our jobs have changed. That means we’re faced with doing something new. One of the best things about having a network is having people to reach out to for feedback or to lend an ear when you’re unsure about something. 

If you’ve ever found yourself looking for a job with urgency - like say you’ve been laid off or a change is necessary, it’s nice to be able to pick up the phone and call a friend to see if they know of anything. 

The hidden job market is real and if you’re not networking you don’t have access to it!

A personal brand allows you to network effectively and with confidence. You know your value and your goals, and so does your network.

With so much uncertainty going into 2021 being able to feel secure in your job, show up online and have a strong network is crucial. So if you're tired of waiting to build your brand or you're tired of guessing what it is that you need to do then join my new Be a Branded Boss group program.

I'm really, really excited to bring it to you. I’ve seen it transform careers and businesses and I can't wait to see how it transforms you. 

Here’s what people say about working with me:

“This was such a great investment!” - Jennifer

“Thank you Kristen, your workshop has been one of the best investments.” - Micki

“I highly recommend Kristen. She has a really great framework you can apply to anything.” - Kelly

“I really loved working with Kristen. She helped me articulate my experience in a way that the world could understand.” - Brandi

The program starts Jan. 20 so join now as space is limited!! Visit to learn more.


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