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One-on-One Personal Brand Development


Shortly after working with senior leaders and two CEOs on their personal brands, I decided to create a personal branding service that gets results. My personal brand packages, The Branded Leader and The Branded Boss help ambitious women reach their career goals or grow their business.


The Branded Leader

You do great work and want the right people to know who you are and what you can do. You have a vision for yourself and it includes leadership and career success without compromising your personal values. Work with me and we’ll develop all the necessary personal brand elements and a plan to get you there.

The Branded Leader is a 6 week service where we meet virtually (video call) each week. During our first session we discuss your current situation, your short and long term goals, and go through my discovery process (it’s how we achieve personal branding from the inside-out). In the sessions that follow we create the necessary brand elements to help you explain the value you bring and create a plan to help you get to the next step in your career.

Feel confident from the clarity you get when you have a personal brand. Go further in your career because people know who you are and the great things you are capable of.

Wherever you are in your career, get to the next level by becoming The Branded Leader.


The Branded Boss

 

You’ve brought your A game to your business. Your experience, skills, education and passion all combine to create an amazing product or service. Even though you have this amazing service or product - your business’ greatest asset is YOU.

People trust people. In fact, people trust people more than they trust a product or service - even a well branded one. Becoming The Branded Boss helps you build authority and give people a compelling reason to buy your product or service.

The Branded Leader is a 6 week service where we meet virtually (video call) each week. During our first session we discuss your current situation, your short and long term goals, and go through my discovery process (it’s how we achieve personal branding from the inside-out). In the sessions that follow we create the necessary brand elements to help you explain the value you bring and create a plan to help you get to the next step in your career.

Build authority for yourself and your business, by becoming The Branded Boss.


 
 

Corporate Workshops


Group workshops are a great way to show staff that you’re invested in their professional development. Personal branding is a hot topic in the business world these days. It’s talked about as a leadership requirement, but there is little information that can guide someone to creating a personal brand. Helping your employees develop personal brands is good for them and for your company. Here’s why:

  • Well branded employees who talk about your company build trust with your target customer more effectively than typical marketing efforts

  • Stronger, more visible employees attract top talent to your company

  • Improve employee satisfaction

Workshops can include the following topics:

  • Personal branding 101 - What is personal branding and how can it help your career and the company you work for.

  • How to be a brand advocate for your organization - develop your personal brand and use it to talk about the work your company does in a way that attracts customers and attracts other talented people to work there.

  • Developing your personal brand competitive advantage statement - how to make your job title stand out and succinctly explain how you and your role drives the business plan forward.

  • How to have a visible personal brand - when you do great work people should know who you are. I share my playbook for how I overcame my fear and made a strategy for reaching my goals by becoming visible in the organization.

  • Personal brand storytelling - every person has a story. Employees should have 3 -5 stories to best explain how they impact the organization and achieve results. These stories should be shared with their colleagues and customers in order to build trust. Many people struggle with sharing their wins, and storytelling is an effective way to do so without having to brag.

I love running workshops for professional groups or teams of men and women at work. Reach out and let me know what your employees are trying to achieve with their personal brand. I’ll send you an outline and estimate.


 
 

the Branded Speech


Take your personal brand to the next level. I’ve been writing speeches for senior directors and members of the C-suite for years. I can help you craft a speech that tells people what your personal brand is and encourages your audience to take your desired action.


 
 

Speaking


Topics include:

Networking - it’s ok to hate it.

In this speech I talk about my experiences networking. I explain why it’s ok not to like traditional networking events, and share effective alternatives to them. I also talk about how to get better at and even enjoy traditional networking events.

Do you and do it well - why we should let our true selves shine.

I was once someone who thought if I just worked hard enough that people would take notice and opportunities would come to me. I learned the hard way that isn't true. In this speech I tell my story of why and how I developed my personal brand and started making things happen for myself.